Prep Time 15 minutes mins
Cook Time 55 minutes mins
Resting Time 20 minutes mins
Total Time 1 hour hr 30 minutes mins
Use room-temperature dairy and eggs to encourage a tender crumb and even mixing, and measure flour by spooning and leveling to avoid a dense loaf. Natural cocoa provides the classic red velvet flavor and keeps the color vibrant; adjust food coloring to preference. If the top browns too quickly, tent loosely with foil for the last 15 minutes. For extra moisture, do not overbake—pull the loaf when the center reaches about 205°F on an instant-read thermometer. The loaf keeps well wrapped at room temperature for 1–2 days or refrigerated up to 5 days; bring to room temp before serving. You can also bake as two 8x4-inch mini loaves and reduce bake time to 35–40 minutes.