Prep Time 20 minutes mins
Cook Time 28 minutes mins
Resting Time 1 hour hr
Total Time 1 hour hr 48 minutes mins
For a soft, chewy cookie-like crumb, use melted butter and avoid overmixing once the flour goes in, which keeps gluten development low; room-temperature dairy helps the batter emulsify for even texture and color, and adding a touch of brown sugar boosts moisture and chew. If you prefer a more vivid red, add up to 1 1/2 tablespoons of gel coloring, but balance with an extra teaspoon of cocoa to keep the classic flavor. Weigh your pans to divide batter evenly for level layers, and pull the cake from the oven when a skewer shows moist crumbs rather than being completely clean. Chill the frosted cake for 30 minutes before slicing for neat pieces, and store leftovers covered in the fridge for up to 4 days, bringing slices to room temperature before serving.