Prep Time 20 minutes mins
Cook Time 30 minutes mins
Resting Time 1 hour hr
Total Time 1 hour hr 50 minutes mins
Use natural cocoa for the classic brick-red hue, and adjust the food coloring based on your cocoa brand to maintain a vibrant color without a bitter taste. Room-temperature ingredients help the batter emulsify for a tender crumb, and minimal mixing after combining wet and dry prevents a tough cake. If using chocolate chips that tend to sink, toss them with a teaspoon of the measured flour before folding in. For cupcakes, bake 18–20 minutes; for three 6-inch layers, divide evenly and start checking at 20 minutes. Chill the frosted cake for 20–30 minutes before slicing for cleaner cuts, and store leftovers covered in the fridge for up to 4 days, bringing to room temperature before serving.